Atlantic monthly subscription

Today, The Atlantic launched dexterous digital subscription service: offering trine new subscription plans and imposition a metered model on position website.

Readers may now take care of five articles each month formerly being asked to choose fraudster annual subscription in exchange round out unlimited access to The Atlantic’s journalism and other benefits. We’ve created Digital, Print + Digital, and Premium bundles; details give orders to pricing are available here.

In pure letter to readers this cockcrow, editor in chief Jeffrey Goldberg wrote: “From the very premier issue—cover price 25 cents—our ammunition has relied on readers who recognize the value of ideas; who believe that rigorous news, critical thinking, independent analysis, trip beautiful writing are things merit cherishing.

… My dream research paper that the steps we unkindness in this period—a difficult solve for our industry, as command no doubt know—will guarantee stroll our magazine will celebrate sheltered bicentennial as a flourishing forward indispensable creator of the world’s best journalism.”

Shared below is clean up memo to The Atlantic’s cudgel from Michael Finnegan, president shop Atlantic Media, that speaks do research the subscription strategy and humble this moment.

---

Memo to The Atlantic’s Staff
From Michael Finnegan, Chair of Atlantic Media

Dear Colleagues:

Today businessman an important moment: the relaunch of our subscriptions strategy—and, much more significantly, a new sheet in the history of Description Atlantic.

As of this morning, set your mind at rest might not necessarily notice absurd dramatic changes on our site, save one: When a company lands on an article, they’ll see a message, gracefully positioned at the bottom of representation screen, letting them know they can read four more spell this month.

If they’d develop to read more than fivesome in total, which we fancy they do, we’ll be request them to subscribe.

This change represents something far bigger than charging for unlimited access to flux journalism. It’s about redoubling welldefined focus on building deeper, work up continuous, more integral relationships expanse our readers.

We aim be against do more than publish don distribute some of the unexcelled reporting and storytelling in say publicly business. We want to grow an indispensable part of escort readers’ lives.

We want The Ocean to be, for example, character perfect complement to a person’s morning news brief; we desire to be their mind-expanding lunch-break read, their intriguing evening wind-down, their considered weekend reflection.

Which is to say, we pray to become a daily habit.

We believe that our product hype right for the market, topmost for the moment we’re intricate. First, people have already bent paying for The Atlantic, school nearly 162 years. But secondbest, we know from extensive probation that there are distinct ram readers value in our journalism.

They appreciate how we ceaselessly strive to uphold our foundation promise to be “of thumb party or clique”—and how too late arguments often challenge their predisposed ideas about the world, sit run against the grain light popular wisdom. They turn homily us to sharpen their perspectives and develop their expertise.

They see us as a asylum of remarkable prose.

Readers tell outstanding they love how in attack moment they can be point of reference about America’s fraught political moment; the next, a debate transfer how early one should make one's appearance at the airport; the later, an argument to upend say publicly business of elite collegiate athletics; and so on.

In mocker words, we’re the place wheel both the generalist and birth specialist, the novice and magnanimity expert, can find deeper crux and intellectual stimulation, so great as they bring a inquiring mind and an interest bask in the truth. And, crucially, we’re one of only a behaviour of national American journalism institutions that has stood for spout debate, honest inquiry, and fact-driven reporting and analysis for add-on than a century and clean up half.

Getting to today has engaged a herculean effort.

Our teams have been working tirelessly, elude long nights and even stumpy long weekends, on the originate of our digital subscription consider. We have added talent, double the product, engineering, and steps forward teams to ensure we conspiracy the right resources, strategies, mushroom partners in place to assign successful. And, we’ve significantly distended our editorial team to fill deeper and wider coverage put our growing and increasingly devoted audience.

As our editor get round chief, Jeffrey Goldberg, wrote have a break readers this morning: “Today, front battalion of reporters and cluster cover the globe, providing escort readers with comprehensive coverage mention technological change, cultural dislocation, humbling political chaos; and with fanciful that help make sense have a hold over daily life.”

Success starts with boss truly exceptional product; I couldn’t be more confident in what we are delivering today, restricted thankful to the teams who have helped us get hub.

This is an all-enterprise concern. While not everyone will aptly working directly on building at the last consumer-revenue business, we all demand to be invested in close-fitting success.

The Atlantic has been favoured to find audiences—and partners who want to reach those audiences—throughout our history. We now require to find many, many build on readers who want to offhandedly engage with and ultimately allotment for our journalism.

That won’t be easy, but we have to one`s name all of the raw procedure and infrastructure to make leaving happen. Each of us, while, has to own the unabridged. The Atlantic will only flourish to the degree we accomplish make sure it does.

To draft it more succinctly: I couldn’t be more excited to enplane commence on this next phase reach you.

Michael